Buying hub
Buying a home is the biggest purchase most people ever make — and almost no one is taught how to do it well. Estate agents are experts who do this every day; the buyer on the other side of the table usually does it a handful of times in a lifetime. This hub exists to close that gap.
Every purchase comes down to three questions, in order.
Before anything else, separate the marketing price from the real one.
See what a property is really worth →Value tells you the ground; your offer is the strategy on top of it — balancing the risk of overpaying against the risk of losing the home.
Work out what to offer →Once your number is set, the job is defending it — reading the seller and holding your nerve.
Learn how to negotiate the price down →New here? Start with question one and work down. Want the full method and the research behind it? Read the three questions every buyer should answer, or browse common questions about our reports.